Publish free viewing content
Create a title page, release trailers or free samples, and use early viewing behavior to learn what earns attention before you charge.
Monetization
Start free. Monetize when the audience is ready.
Dryft supports creators across the launch lifecycle: free discovery, audience testing, paid viewing, promotional access, and creator earnings. Viewers see current credit and access details in the app before playback begins.
Free discovery
Creators can use free content to test hooks, build trust, and give viewers a reason to follow before asking them to spend.
Paid viewing
Credits and paid playback remain available for creators who are ready to monetize specific titles, episodes, or premium experiences.
Promotional access
Campaigns, sponsored viewing, and promotional credits can help creators remove friction without weakening the billing model.
How it works
Build the audience before you ask them to pay.
Use free discovery, support campaigns, and paid viewing as a staged path instead of forcing every launch to begin behind a paywall.
Build interest with updates and support
Post creator updates and launch a support campaign so followers can fund momentum, share the project, and stay connected as the title develops.
Launch paid viewing when demand is ready
Release the paid title, communicate the next step to the audience you have built, and earn credits from viewers ready to continue watching.